Hi, I'm Jiyu. I started my career in visual, brand, and exhibition design, and later expanded into product design. Today, I create digital experiences that connect storytelling, identity, and usability. Design Principles 01. Story Before Screens 화면보다 먼저 경험을 설계한다. 02. Design With Emotion 기능뿐 아니라 감정을 남긴다. 03. Brand Meets Product 브랜드 경험을 제품 안으로 확장한다.